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Episode Info: Jim Muehlhausen is the author of The 51 Fatal Business Errors: And How to Avoid Them, a book Kurt highly recommends as a go-to resource guide for leaders of organizations. Kurt and Jim discuss how Jim came to write the book, what the book does for business owners, and, for those who want face-to-face help, how belonging to a CEO peer group can support your small business or nonprofit organization.   Key Takeaways: [2:09] Jim started as a business owner and a consultant. He learned slow, expensive lessons, and noticed patterns in business problems. There are best practices for most processes, but they haven’t been passed along from one person to another; Jim does that with this book. [3:41] Jim talks about salestrepreneurs, and the business model issues they create. As a business owner, you need to hire a salesperson, not be the salesperson. [4:58] It’s very difficult to delegate some of the work of a business owner. Jim has a 98-2 delegation model. 2% cannot be delegated, but 98% can. The business owner can then rise to a better and higher use in the company, and make their business better. [6:26] Jim says the best characteristic you need for delegation, is a little bit of laziness! Most business owners are very hard-working people. In this instance, hard work works against you. Instead of doing the routine work yourself, delegate it, and stay in charge of things only an owner can manage. [8:00] Analyze the activities in your calls and interviews. If they are repetitive, put them in the form of video FAQs and written FAQs on your website. It saves a ton of time, and make a sales process better. Many customers want to self-service. [9:20] In addition to Jim’s book, he has also created CEO Focus, a mastermind group of local business owners banding together to act as an informal board of directors, as well as providing a place to learn best practices. Jim is a consultant, and he takes best practices of one company and helps apply them at another. [12:04] CEO Focus is about doing, not theorizing. A lot of groups have speakers, and put business owners in a modified MBA program. Jim disagrees with the premise that business owners need more learning. What he wants them to have is the ability to engage with change, which is not found in a book. [14:55] Educa
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