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Episode Info: Cathy Skinner is the Founder and CEO of Thrivors, a company that empowers cancer survivors through various healthy programs that include exercise, diet, community support, and much more. Cathy is a master teacher for American College of Sports Medicine (ACSM), and she authored The Art of Well's Introduction to Exercise for Cancer Recovery(TM). She also teaches classes, and is a frequent speaker at conferences and support groups. Kurt and Cathy discuss the growth of Thrivors, from startup to its expected future expansion, the benefits Thrivors provides to post-discharge patients, and in general, how startups can find mentors to guide their growth. Listen in to hear ideas on how your organization can scale to meet the needs of your market.   Key Takeaways: [2:13] Cathy started her work with cancer survivors after her dad was diagnosed, years ago. She started to provide exercise, wellness, and tools that could help them in their recovery. She saw the need to partner with providers to reach more survivors quickly. [3:10] Cathy scaled by launching a technology platform to give more tools to cancer survivors, to have at their fingertips when they were ready to access them. [3:22] Cathy explains the value is really in serving the survivors in a customized way, and the business model is providing the service to healthcare providers, and insurance payers, because they are interested in having their cancer population live longer, healthier lives. [4:01] Thrivors serves people who have just completed cancer treatment. They may have pain, fatigue, muscle wasting, neuropathy, or lymphedema. Thrivors is a mobile technology platform that has cancer-specific modules around exercise, mindfulness, recipes and nutrition, community connection, and also, virtual coaching. [4:34] Thrivors uses technology, with virtual coaching, and involves a cancer center, to create the ideal model for cancer survivorship. [5:31] How do Cathy and Thrivors combine services with the complex healthcare system? Thrivors actually extends the continuum of care for providers, to keep their brand and their content in front of a patient longer, after clinical care. Providers can stay connected with the patient by bringing content onto the Thrivors platform, with their own brand. [6:52] Instead of competing with payers,
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