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Episode Info

Episode Info: Once it's in print, it's ALWAYS in print. Any printed conversations - digital or paper and ink - with or ABOUT a customer live on for eternity. Because of this, we need to be extremely cautious and proactive about what is written to a customer and about the customer. Different topics regarding the length, the way to address your customers, who to include and not include, content of the email or letter, etc are all covered here. Don't let your written communications be your downfall.
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