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Episode Info: For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as Tokyo. Your marketing should be as considered as this, because unless you have the RIGHT foundations in place, your marketing strategy WILL NOT be able to cope and change with environmental disturbances that come regularly in business. Some of the changes I’m talking about may be: Consumer desires Competitive forces Resource availability Political decisions FOUNDATIONS - in this podcast is an anagram... All of the above could cause HUGE issues for a marketing strategy that has not been effectively developed with the proper foundations in place.Read more »

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