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Episode Info: goal is to be a social media influencer, which means you'll be getting sponsored posts and money based directly on the number of Instagram or other followers you have. Still, though, you'll want to have some other way of connecting and reaching your audience. Cough. Email. Cough.)  HOW TO BUILD A SOCIAL MEDIA FOLLOWING We get caught up in the numbers, and it CAN be about that--whether it's Instagram followers or pageviews or podcast downloads. But more than the numbers, it's about cultivating the right audience to connect with the content you're creating. Yes, those numbers represent people. But we should think of them as people, not as followers or numbers or likes. That's where you start.  Here are my recommendations for building your social media profile:  Pick a platform you enjoy. If you don't enjoy it, this will all be harder. If you don't enjoy it at all, try to find one you can learn to enjoy. Or tolerate cheerfully. Don't be a grinch. It's not that bad!! For tips on how to use the platforms, look for people who are experts in the space. There are a LOT of them in every space. Find a few. Follow them to see whose advice rings true for you. Do what they're doing. Create interesting content related to your overall goals. Be consistent.  Oh, and above all this: Build your email list. When social media has burned and gone away, email will still be there. (You should really listen to the podcast to hear my analogy for this, by the way...) Email is more permanent and can be more powerful. It won't change the way social platforms do and is a direct line to them, whereas on social platforms, that platform "owns" your followers.  THE FINAL WORD In 2019 when it comes to social media, I think we're all over the hype. We're a little tired of chasing numbers and the hamster wheel of working to do that. Let's get back to basics. Find the platform that feels right to you. Find the one that allows you to connect with people. Follow experts on those platforms to see how best to use it and keep up with changes.  Overall: keep your eyes on the prize. And that prize is NOT your Twitter followers. ...
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