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Episode Info: eaders - I have been testing Facebook ads with The Billionaire's Secret Heir and found that my ads were getting people to the page, but it wasn't selling like it should. The cover is fine and genre-appropriate and I asked around to get feedback. It all centered around my blurb. I wrote four revisions, bought a book, and wrote another one. I think it's much better and the ads converted better. You need to hook those readers who get to your page! Study other blurbs in your genre as they vary from genre to genre. Then study copywriting. I did and it helped! Related book: Mastering Amazon Descriptions by Brian D. Meeks Your ads aren't working - If this is the case, first check your cover and blurb. If that's not the issue, you may have a targeting issue with your audience or you may not understand how to run ads. This is a BIG reason I recommend email promo sites to start with, not Facebook, Bookbub, or Amazon ads. They have a learning curve. Sometimes your book just doesn't sell the way you want OR the way it should. Sometimes it's because of #1 or #2, but sometimes it's not something you can pinpoint. Until you grow your own fan base of people hungry for your book, which takes TIME, this can be slow going. Try to identify any problems and then just do your best. If this happens: Ask for help in a critique group. Check the other similar books in your genre and authors at your level (as in, don't compare your first book to an author with fifty). Be ready to respond to that feedback in a non-emotional way. :)   BOOK LAUNCH DISASTERS: YOUR EXPECTATIONS I saved this one for last because I think it's the hardest. It's not external; it's your mind. I am HARD on myself. I set big goals and I want to accomplish them. I shouldn't be disappointed in what happened this past year. I've reached my goals and then some. But I'm never NOT thinking about the next step. I always want to write better, sell better, and make more money. That's the goal-- not to get stagnant, but to get better. that means, though, that I can be super hard on myself. I also suffer from book envy. I see other authors doing what I'm doing, writing what I'm writing, and it's SO hard not to think, "Why isn't that me?" That is so unhelpful. Unless you are studying what they are doing to see how it might benefit you, that comparison is only going to leave you sad. Sometimes people want to read bland, vanilla, boring books. I've seen some selling really well in my genre. Sometimes you don't know why someone else's book with a bad cover is outselling yours with a to-genre cover. You can't compare. It's not healthy.   Any book launch disasters? Share in the comments or in the Facebook community!......
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