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Episode Info:

At times like these when the markets are volatile, clients are looking for answers and ideas. John Anderson says this is actually the best time to do proactive marketing because people are open to change.

In today’s episode, John explains how you can take on the right marketing mindset needed to make the most of 2019, meet your clients’ needs, and grow your business.

In this episode, you’ll learn:

  • The difference between a traditional advisor and a marketing-focused advisor
  • Why marketing should be treated like an investment, not an expense
  • How to set realistic goals for your growth
  • The importance of building a persona when creating a marketing plan
  • And more!

Tune in now to learn about the marketing mindset that will help you grow your practice in 2019!

Resources:  Practically Speaking Blog | John Anderson’s Email | John Anderson’s Twitter | Do You Have the Right Marketing Mindset Going Into 2019?


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