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Episode Info

Episode Info:

When we think about growth teams, we usually associate them with small, but fast-growing companies.

But what about large enterprises. How would growth work for a company that is more than 108 years old, with over 350k employees?

Well, we ask Jason Barbato, global growth lead at IBM on the show to find out.

When Jason began growth at IBM three years ago, the team was four people. Today, the central growth team is thirty people, but many other product teams are now taking ownership of their growth framework.

We talk to Jason about:

- How the growth team IBM is organized into three pods, growth engine, nurture love, and experiments. - The evolution of growth at IBM and how one experiment completely changed the trajectory of growth at IBM. - Why Jason now runs an internal growth accelerator program at IBM and how it's helping to take product teams from zero experiments to over 500.


Happy Growing

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