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Episode Info

Episode Info:

What's it like to work in a company that has a genuinely viral product, or to do growth for a marketplace?

In this episode with talk to Brittany Bingham who is the VP of Marketing/Growth for RaiseMe.

We get into:

1. How democratizing growth gets you better scale 2. How organizing people around metrics will deliver more impact 3. Why you should split your acquisition by intent 4. Why you shouldn't measure success by sign-ups, but rather by activation 5. How you would measure activation on both sides of a marketplace.

You can read all of the show notes here and you can follow Brittany on Twitter or connect with her on LinkedIn.

We hope you enjoy the episode and until next time,

Happy Growing!

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