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My guest for episode 215 of the Small Business Marketing Minute podcast was Kathy Knowles, who is a human resources consultant and owner of Intuitive Strategies, a human resources firm.

She is a speaker, trainer, and consultant who speaks on the seven-step system for creating more purpose, profit, and possibilities rather than running a business that's stealing your soul. She works with entrepreneurs and small business owners to hire right the first time, so they can have a more loyal and dedicated team.

Ultimately, her clients make the leap out of the day-to-day and onto a much bigger playing field so they can do the work that's in their heart and leave their legacy.

In my interview with Kathy, we talked a little bit about her seven-step system, but we also talked about how to interview potential team members, and she brought up lots of really great questions that you should be asking in job interviews to help you hire better people.. This will, in turn, help you improve your customer service, which of course helps your marketing.

We touched on why human resources and hiring is so important to the results you get from marketing, but she also really got specific about what questions you need to be asking in that process. I highly encourage you to listen to the interview and start using those questions in your interviews so you can get better team members on-board and improve your results.

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