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Episode Info: As a business owner new to digital marketing, you are bombarded by friends, family, and business associates. Let alone colleagues, and so-called experts claiming to know how you should use social media to grow your business. You are told to post more pictures. Maybe you don’t post enough? Or, you have to do video or tag every one of your friends in your photo to get the word out. Oh, and don’t forget to Instagram, Tweet, and LinkedIn. Everyone is active on those platforms! It can be overwhelming. Frankly, all of these suggestions are good ones. And in some instances all of them can work. What’s going to work for you, and your particular business or offering? What the hell do you do when you’re on it? Well, here’s what you will learn in this episode: Why you should be using Digital Marketing. The Right Mindset for Digital Marketing. How to build the Perfect Customer Profile.
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