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Episode Info: There was an orchestrated mass media campaign by our critics to portray us as dangerous- by the opposition. And thats all waning now, because of the changes in the website. So, we were actually able to alter the worlds view of things. And you know the living room set? There are people that thought that I was trying to reach out to people in their living rooms, which is really funny. Im not. Im not at all. No one that looks like Bob on that couch is going to stumble on crossfit.com and start doing this stuff. Its not like that. But we all know someone that looks like that, you know? That looks like my grandmas living room, or my aunts living room. And we know people that are sedentary, and we know people that are eating too much carbohydrate and we know that theyre sitting there watching TV and we know that theyre older. And yet, the CrossFit stimulus has more to offer them than it does you in terms of the change in lifestyle. And so, I said to Sevan, I said, Lets bring those people into the gym. Lets reach out into the community at large and lets bring the, what Im calling the underserved. These are the people that no gym wants them walking in. I promise you at 24 Hour-Nautilus or LA Fitness, when you come in with a walker, no ones getting all excited, Look, this is gonna be great. But I did. I would. We can. Our affiliates will. Coach Greg Glassman As the founder of a program that has revolutionized fitness, Greg Glassman is no stranger to controversy. Known to many as simply Coach, he grew up in southern California participating in gymnastics and complemented his training with modalities including weightlifting and cycling. When he later became a trainer, he was kicked out of several globo gyms for employing his unique style of constantly varied, high intensity functional movement before he finally opened the first CrossFit gym in Santa Cruz, CA in 1995. Shortly thereafter, CrossFit.com was created and Greg would post Workouts of the Day, or WODs for athletes from all over the world to complete. Beginning in 2003, CrossFit affiliates began to open and CrossFit experienced exponential growth — today there are over 15,000 affiliates worldwide. During this period, we witnessed the rise of the CrossFit Games, the ultimate proving grounds for fitness which crowns the Fittest Man and Woman on Earth each year. Most recently, weve witnessed a significant shift in the qualification process for the Games and major changes at CrossFit HQ. Weve also witnessed incredible stories of transformation in the affiliates, with participants losing weight, gaining confidence, and ridding themselves of chronic disease. With the inception of CrossFit Health, CrossFit has turned it’s focus towards fighting ever-increasing disease rates and medical costs while also networking CrossFit physicians and educating affiliate owners, coaches, and the general public in an effort to combat corrupted medical science and a tsunami of chronic disease. For his third visit to ...
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