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Episode Info: Learn how to use ActiveCampaign with your online course or training based membership website with Kay Peacey of Slick Business in this LMScast hosted by Chris Badgett of LifterLMS. Kay shares her story of entering the online freelance industry from being a teacher, and what key takeaways she has had over her career and how they can apply to automation for course creators. Kay works alongside Melissa Love, who we’ve also featured on LMScast before, so if you haven’t seen that episode be sure to check it out here. Kay works a lot with the marketing automation aspect and ActiveCampaign. Many online course creators struggle to find the best automation tool for their business. At LifterLMS, we often recommend Mailchimp for beginners, ConvertKit for intermediate users, and ActiveCampaign for advanced users. If you’ve worked with marketing automation tools before and want to check out ActiveCampaign, Kay has a free course here you can check out for figuring out what the best next step is for you in your marketing automation journey for your business. One huge challenge people face with CRM tools and WordPress tech tools in general is untangling all of the automations they’ve set up as they were trying to get their first sales. Course creators will often create a lot of funnels, tags, and sequences without users going through those sequences. And then that can end up getting tangled up later. Kay shares some great tips for keeping your ActiveCampaign clean so you don’t have to do the untangling work later. The easiest automation to start with and validate with for your funnel is an opt-in for a lead magnet, such as a guide covering a question you see asked frequently in a Facebook group or a video/blog post answering a key question in your niche and community. Some other key tips Kay shares are to avoid going over 5 lists in your CRM, and to avoid working with over 50 tags as that makes it super easy to get tangled. Another great tool to look at is WP Fusion, as it ties together your WordPress site and ActiveCampaign, so you can trigger automations in ActiveCampaign when something specific happens on the website and vice versa. To learn more about Kay Peacey and how you can automate your marketing funnel, be sure to check out SlickBusiness.co where you can sign up for Kay’s free course. And if you’re in the ActiveCampaign community, you’ll probably run into Kay at some point in the Facebook group or her content around the tools, so feel free to get in touch with her if you have any questions! You can also try out ActiveCampaign free for 2 weeks, so if you’re interested in testing out the interface to see if it’s right for you, the 2 week trial and Kay’s course are a great place to start. At LifterLMS.com you can learn more about new developments and how you can use LifterLMS to build online courses and membership sites. If you like this episode of LMScast, you can browse more episodes here. Subscribe to ...
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