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Episode Info: Learn how to level up your marketing, web design, and photography with consultant and business coach Jean Perpillant in this LMScast hosted by Chris Badgett of LifterLMS. Jean is the founder of Design Theory, an agency built to help business owners with professional photography and digital strategy. Chris shares how when he finds a great looking website, their use of too much stock photography can kill the brand and the great design elements in other areas of the website. In this episode, Jean breaks down why he got started with Design Theory and his motivation behind leaning into the design aspect of website development. Design Theory started as a way for Jean to create websites, and while looking into ways to advertise his sites, he found that the images and content would need to be optimized so it is readable and legible. That’s when he started to work more with the design aspect of site development for people. In many ways, consumers make long-standing judgements about a company or brand based on first impressions, so Jean talks through an example of how an online course creator could make a great first impression with a graphic or an ad. He and Chris talk about the example of a parenting course for moms, and what a great example ad would include to convey the customer experience of taking the course. Being very specific with your advertisements or message in general makes it a lot easier to target customers, and when a prospect sees that ad they are likely to hear your message very clearly, as it is tailored exactly to them. This is a concept author Seth Godin talks about. A good example of this specific messaging would be, “My program is for busy, homeschooling moms with more than two kids who are also living in a rural area.” Jean and Chris also discuss some technical setups for course creators. Jean works with the Blue Snowball microphone. If you’re first getting started, Apple headphones also work great, and as long as you don’t have a lot of echo, those can be terrific for audio quality as well. For video, you can use a camera, or even the latest smartphones can produce high quality video. The Panasonic Lumix G7 is also a good consideration as a camera. There are a lot of great tips in this episode as well about optimal length for your course videos compared to advertisement videos, so be sure to take notes. To learn more about Jean Perpillant you can head to At you can learn more about new developments and how you can use LifterLMS to build online courses and membership sites. If you like this episode of LMScast, you can browse more episodes here. Subscribe to our newsletter for updates, developments, and future episodes of LMScast. Thank you for joining us! This episode was sponsored by WP Tonic Managed WordPress LMS hosting. Click here to learn more, and use coupon code wptonichosting50 to save 50% on any annual plan. EPISODE TRANSCRIPT Chris Badgett: You’ve...
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