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Episode Info: Learn how to deliver group coaching to pull your product out of your audience instead of pushing product on them with StartupBros entrepreneur Will Mitchell in this LMScast hosted by Chris Badgett of LifterLMS. Will’s company is all about helping entrepreneurs become self-reliant, independent people by escaping the rat race and making money online. StartupBros isn’t Will’s main business. His main business is actually an ecommerce company called Simply Organic Beauty. With StartupBros, Will teaches people how to make the ecommerce business model successful. The mission behind StartupBros is to help aspiring entrepreneurs learn about the opportunities available to make money outside of the 9 to 5 rat race and to help people become self-reliant and independent. Many online course creators build their product before they build out their audience. This can often lead to a course that doesn’t end up going anywhere, but which may have taken a great deal of time to create. The idea that if you build it, they will come is rarely the correct approach when building online courses or membership programs. Will shares his strategy for how he pulled his online course topic out of his audience and built a program targeted towards what they wanted to learn. Experimentation is key when finding out what ideas will work and what ideas won’t end up working. Figuring out how to get an idea to the point of failure as fast as possible is a great way to find what programs will sell in your industry and to audiences online. Another great way to decide what product you should develop is to ask people, “Which of these three products would you like to see first?” That will really help pull you in the right direction of what communities are interested in. Taking this approach where you focus on what audiences are asking for makes developing killer products very easy. At that point your students are pulling the course out of you, rather than you pushing your course on them. This episode is a gold mine of great information and stories from Will that dive into the world of publishing products online, so be sure to listen to the full episode. One great quote from this episode is that, “The future is here, it’s just not evenly distributed.” And that’s what Will and his team are all about with helping people level up their businesses. Be sure to check them out at, and you can always email Will directly. At you can learn more about new developments and how you can use LifterLMS to build online courses and membership sites. If you like this episode of LMScast, you can browse more episodes here. Subscribe to our newsletter for updates, developments, and future episodes of LMScast. Thank you for joining us! This episode was sponsored by WP Tonic Managed WordPress LMS hosting. Click here to learn more, and use coupon code wptonichosting50 to save 50% on any annual plan. EPISODE TRANSCRIPT Chris Badgett: Y...
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