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Today’s guest is a very fine friend and colleague, one of the finest and most experienced publicists in the business. Sandy Goroff has promoted books and more for everyone from former President Jimmy Carter to Jane Goodall to Kirk Douglas.  She shares some fun stories about working with celebrities, where the publishing field is headed and how publicity works in the age of social media. Sandy is also a celebrated fine arts photographer and voice actor. Jordan Rich is Boston's busiest podcaster, appearing on over 400 podcast episodes and currently hosting 14 shows. To connect with him, visit

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