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If you’ve been listening to this podcast, then you already know I’m a huge fan of paid advertising. It’s my go-to, I recommend it to everyone, and I like to bring on guests who can keep me and my listeners up-to-date when it comes to developing new and engaging advertising strategies. Especially now that we’re approaching 2016, learning the most you can about digital marketing and social advertising will only help your business grow.


Victor Ramirez, owner of An Abstract Agency in NYC is my guest today. His agency specializes in social advertising and paid promotions, and he’s discussing how you can take a more holistic, user-generated approach to your online marketing plan. He’s here to tell us what’s working right now, today, for online retailers on Facebook and Twitter and how they can use this user generated content in their own marketing campaigns.



  • What online retailers need to focus on when it comes to advertising in 2015-2016
  • Using forums and social media to build your marketing strategy
  • Using tools like Mention to build your online presence
  • How to bring experience and storytelling to your advertisements
  • How to get and use User Generated Content (UGC) in your next marketing campaign


Follow Victor on Twitter @anabstractny

Visit to stay up with the latest from Victor, including marketing classes and networking events. Victor will be hosting a live-stream event to teach online retailers how to use Google Local this Thursday!


And remember you can find this episode and all previous episodes of the Cart Hook Show at

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