The Carthook Show
About This Show
The CartHook Show brings actionable insights to ecommerce professionals. Whether you’re running an ecommerce site that does ten thousand dollars a month or a million dollars a month, or you’re an industry expert that works with ecommerce companies, this show will arm you with the latest strategies and techniques. Each episode features case studies and expert advice on conversion rate optimization, paid and content marketing, social media, SEO, mobile strategy, and more to grow your ecommerce business to the next level. The show is hosted by Jordan Gal, a former successful ecommerce store owner and founder of CartHook, a leading abandoned cart recovery solution.
Most Recent Episode
The CartHook Show #20: Optimizing Facebook Advertising with Aaron Zakowski
Jan 25 16
Today I have Aaron Zakowski with me, a facebook marketing expert who runs Zammo Digital Marketing. Today we’re going to talk about Facebook ads, what’s going on in the marketplace now, what’s new, and how to take advantage of Facebook advertising and retargeting.
Facebook ads have grown exponentially in the last few years. The opportunities with retargeting and the advanced new facebook pixel that’s been rolled out are tremendous. There are ways to build relationships with visitor and customers with lookalike audiences, and more.
On today’s podcast we’ll cover:
The new Facebook Pixel, what the updates are and how they can help your business
Different types of audiences on Facebook that you can prospect and how to identify the right audiences for your business, “Lookalike Audiences” and “Custom Audiences”
Aaron’s “Evergreen Sequence to Retargeting Funnel” retargeting strategies
Creating, testing and using an ad mix
We hope you found this podcast informative. To learn more about Facebook ads, check out Aaron’s website at http://aaronzakowski.com. To contact Aaron, you can email him at firstname.lastname@example.org or send him a message on Twitter to @aaronzakowski.
You can find this episode and all the others at Carthook.com/podcast.