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Episode Info:

Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman.

Here are some of the key areas we cover with "SEO Steve"... 

A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm?


B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books, etc.  How and when do you decide on a strategy for a business? Is this done through an SEO audit?


C – What are the top things to look for in an SEO audit? And, are SEO audits harder to do today than say 6-7 years ago?


D – How should webmaster protect themselves against Google’s core updates?


E – Brand new business or existing business – what are the top 3-5 things they should do for SEO, as it comes to rankings & traffic? (content, links, etc) - And, how long does it take to see increase in traffic?


F – What “must-have” tools for SEO should one use today? 

Learn more at and also on


This podcast provided by Jon Rognerud at

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