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JOMOcast - Episode 2: The Joy of Missing Out on Loneliness, with Salimah Ebrahim Ever heard of a tech start-up whose mission is to use the online to get people offline? Enter: Artery. You can think of Artery as a mashup between Airbnb and Eventbrite; it matches performers with hosts of spaces to create unique neighbourhood experiences. Their mission is to bring people together- face to face- and build the kinds of connections that are only possible when we unplug and reach out. In this episode, we talk with Salimah Yvette Ebrahim, co-founder of Artery.isabout culture ("Culture is the room we're in. How we enter. Where we sit. Who we talk to.",) the demands of leading a start-up, and the joy of missing out on loneliness. Ebrahim has been profiled by CBC Television as one of 25 Canadians who are changing the world and declared by Chatelaine magazine one of 80 amazing Canadian women to watch.

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