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Episode Info:

Dave Miles, The Changing Landscape of TV Advertising


BizSoup Podcast Radio Episode 063 with John DeBevoise

Dave Miles graduated from Colorado State University with an Art degree. He joined Hallmark Cards as a Book Designer. Encouraged by early success, He started David Miles Design. Unfortunately, like many creative people, he knew absolutely nothing about business and faced financial failure many times. It took 15 years of slow, painful growth to acquire the necessary skills to run a high-performance company – culture, financial management, profitability, strategic planning, business development, media, marketing, and advertising.


As the company grew into a full-service advertising agency, Dave saw an opportunity to bring outstanding creative to the new home industry. Miles Advertising immediately began to gain national recognition, attracting many of the best-known brands in the industry, including Disney, Hines, Pulte, Shea Homes, True Homes and more. Recognizing the need for branding, Dave introduced the first proprietary branding process for the real estate industry and changed their name to Milesbrand. As their client engagements continued to expand, it became evident that Dave needed a robust offering around digital advertising. In 2014, he Co-Founded Strategus, the world’s first programmatic OTT/CTV advertising agency. Today, the Strategus Managed Services Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted video advertising to CTVs and other internet-connected devices.


Listen to this information-packed BizSoup Podcast Radio episode with Dave Miles about the changing the landscape of TV advertising.

●   How Dave Miles built his agency’s brand in real estate.

●   How he created a technology platform that breaks the mold in advertising.

●   Why Strategus is rocketing up the Inc. 5000 for the 3rd year in a row.

●   How Dave has put people first from the Great Recession to COVID.

 


Connect with Dave Miles

Website

strategus.com

Twitter

@Strateg_us

Facebook

facebook.com/strategusdigital

LinkedIn

https://www.linkedin.com/in/david-miles-237b3612/





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