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Episode Info:

I’m super excited to announce the launch of a brand new book!

How to raise entrepreneurial kids is a brand new book that I have written with Daniel Priestley, a friend and co-author whose work I admire. It will be released in autumn 2020. Ahead of that, we recorded this podcast episode in which we discuss the book and the inspiration behind it.

The book covers how to raise confident, resourceful and resilient children, with stories from both our childhoods as well as those of 200+ entrepreneurs and parents. The book contains a four-part framework, consisting of 50 specific ideas to incorporate.

I'm so excited for you to read it and I think it's going to change the world!

Daniel Priestley is an entrepreneur, bestselling author and father of three kids under 6. I am an entrepreneur and co-creator of the Clever Tykes series of storybooks that introduce entrepreneurial role models to kids. The new book, for parents and educators, is set to inspire the next generation of entrepreneurs and prepare them for an ever-changing world of work.

This interview includes:

  • The difference between an entrepreneurial kid and a kid entrepreneur
  • Stories from the parents and entrepreneurs interviewed for the book
  • Entrepreneurial mindset, skills and opportunities
  • Novel ways of introducing packing a suitcase, using the telephone and talking about work and money
  • How to answer the question, "what do you do at work?"

Find out as soon as the book is available by visiting

- Jodie Cook, Clever Tykes co-founder

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