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From buying a badge-making machine to hiring 100 people.

Charlotte heads up the creative and marketing at Awesome Merch - a custom print and merchandise business she co-founded way back in 2005, when business partner Luke and she went off to university in Leeds. Since then, Awesome Merch has gone from 2 people in a bedroom, to over 100 people in two locations across two continents, and from one product to over 650, almost all produced in-house.

In this episode we discuss Charlotte's favourite subjects at school, rewarding effort versus rewarding achievement and creating an awesome business that scaled rapidly whilst Charlotte was still at university!



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