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Jackie Clarke is the founder and CEO of The Well Connected; a fashion, beauty & lifestyle communications agency that specializes in swag bag curation, interactive events and PR. Jackie shares her journey in the PR world, and what she’s learned along the way. She talks about the importance of consistency, being authentic when reaching out to brands, knowing how to sell a feeling and not just focusing solely on the product, and how commenting and showing genuine interest will build real online relationships. Jackie stresses that when interacting with brands you must do so in a human way and remember that there is a real person on the other side. It’s not just about getting their attention, be real and honest to ensure it’s a good fit. Jackie gave so much juice in this weeks episode! To Hear her full story listen here!

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