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Here's the second part of my interview with Creative Director, Monte Bowden   We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand "voice", consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.

We also spoke about things like:

  • How he gives direction to the voice talent he works with, helping them find the "why"
  • Consistency in branding - both in the tone of that brand and in the voice talent used
  • How other ads have used INconsistency to create interest and engagement
  • Authenticity and how it plays a part in advertising and fundraising
  • How movie trailers seem to be getting more compelling
  • His love of work that's "cinematic"
  • What he's working on right now
  • How a client of his is helping people to understand transparency in healthcare and leading in that field
  • Working with a children's hospital and telling their caring stories
  • How social media might play a role in hiring voice talent - and whether or not it should
  • Monte actually interviews ME for a little bit. ;) (He asks some excellent questions!)

You can find more information on Monte and Amperage on their website at and on Facebook at

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (

Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link:  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much! 

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