Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial

Show Info

Episode Info

Episode Info:

Today it seems that everyone is an overnight marketing "expert".

Watch this episode!

For me, I know what I know due to years of message crafting with thousands of broadcasting clients across a myriad of industries. I am more of a "what is your big idea and how do we boil it down to the simplest way to say it?" marketing "expert". Much of my expertise derives from a series of books that still have an impact on me today.

Laura Ries of the legendary marketing powerhouse Ries and Ries carries that legacy on today. Beginning with "The 22 Immutable Laws of Marketing", Ries' principles have shaped what we know as marketing long before "branding" became the massive buzzword that it is today.

Follow Laura:


Follow Jim:



Read more »

Discover more stories like this.

Like Stitcher On Facebook


Show Info

Episode Options

Listen Whenever

Similar Episodes

Related Episodes