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Episode Info: What does it take to bring people together from around the world into an online community? How do you keep the group valuable and engaging? What common mistakes should you avoid? Thankfully, we’ve got an expert in Tonya Kubo who is willing to take on all these questions and more! In our conversation—Tonya opens up about how she got started with online communities, the difference between a paid and free group, how to create good group culture, common mistakes to avoid, and much more. I am thrilled to bring you Tonya’s powerful insights—have pen and paper ready—you are going to need them! In this episode, listen for [1:22] I welcome my guest, Tonya Kubo.   [2:45] Tonya talks about her passion for building communities. [7:10] What is going on with the shift to “groups,” “pages,” and “forums?”   [10:30] The difference between a free group and a paid group? [13:30] How Tonya defines culture inside an online community. [15:30] What constitutes “good” group culture? [18:00] Is creating a Facebook group right for you? [23:00] Common mistakes people make when creating an online community. [26:30] Creating an online community from scratch. [31:30] How do you come up with consistent content for your community? [33:45] Is there a way to make your content stand out? [37:00] Successful online communities that you should check out. [39:40] Tonya enters the Lightning Round; rapid-fire questions. [49:45] Closing thoughts. Listen to this episode by clicking the Play button below: Liked the show? Help me out! Click here to leave a review on iTunes! Yes, I’ll help Jeni by leaving a review! Creating an online community from scratch If you were to create an online community tomorrow, where would you start? Do you need a ton of people when you launch? What if nobody shows up? I know those questions can loom large in your mind, but the truth is, they aren’t as important as you might think! In my conversation with Tonya, she revealed that she recently launched a Facebook group with ONLY FIVE people signed up—watch out the floodgates are open! Is Tonya discouraged by the initial number of people in her group? No! Tonya has embraced the mindset that you’ll need for your online community to THRIVE—treat those early adopters like GOLD. The folks who join your group early on are your true fans—they want what you are selling. They’ve joined your group because they believe in what you are doing and the value you are providing. It’s your job to go out of your way to make them FEEL valued and part of something special—once you do that word will spread. How do you start an #OnlineCommunity from scratch? Where do you even begin? We’ve got all the info you need to get the ball rolling on this #BizMavens episode with @tonyakubo!Click To Tweet Why your group culture matters Anywhere people gather—whether online or IRL—culture will start to form. Sometimes that culture is negative and toxic and other times that cultu...
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