The Art of Mobile Persuasion Podcast
About This Show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Most Recent Episode
Episode 21 - Acknowledging That You Need A Digital Transformation Is Only Step One
Whether you or your business - or both -- need a digital transformation is important to recognize, but then what? Last year's transformation playbook isn't the same as this years with the advances in augmented reality, AI, chatbots, voice, and more. Every day, Microsoft's Doug Gould helps people just like you figure this all out. Now he shares some actionable thoughts for podcast listeners.