The Art of Mobile Persuasion Podcast
About This Show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.Read more »
Most Recent Episode
Episode 35 - What The First 10 Years of The App Store Tells Us About The Next 10
No one, including those at Apple who created it, expected the App Store to become so robust and important in the lives of mobile users. POSSIBLE Mobile CEO Ben Reubenstein had one of the first 300 apps in the store and now leads a company working on some of the most popular apps, including ones developed for the PGA Tour, JetBlue and many Turner apps. Ben gives us his view of the next decade by reviewing events in the last one.Read more »