The Art of Mobile Persuasion Podcast
About This Show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.
Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Most Recent Episode
Episode 32 - Giving A Voice To Your Brand
Just when we had this online and mobile thing nailed - yeah, right -- up came voice. Amazon has most driven this innovation and Dave Isbitski, the company's chief evangelist for Alexa and Echo, has taught tens of thousands. In this episode, Dave shares actionable steps to take for you to give voice to your brand. He also gives insight into consumer expectations around voice interfaces and how you should meet and even beat them.