Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
About This Show
Digital agency coach that fuels ad agency new business and operational processes for agencies (digital, advertising, marketing, technology and PR)
Most Recent Episode
#165: How to Avoid Common Mistakes as You Transition from Freelance to Agency
2 days ago
Wondering how you can level up from freelancer to full-fledged agency? Learn the 4 things that will help get you there successfully. Plus, how to get more of the right clients so you can stop taking on the wrong ones out of necessity as well as the key to structuring a healthy business partnership. In this episode, we’ll cover: When is it time to transition from freelancer to agency? 3 Steps to overcoming cash flow issues. Do partnerships ever really work? 4 Keys to a successful agency. On today’s show, Brent Weaver, the CEO at UGURUS, talks about his journey transitioning from freelancer to agency owner. He shares some of the major pitfalls he experienced as well as the advice he’d like to give his former self on everything from pipeline to partners to pricing. Knowing When it’s Time to Transition from Freelancer to Agency Brent’s story sounds familiar to me… it’s just like mine, and I’m sure many of you can relate as well. It starts like this -- he knew how to do something cool that people were willing to pay for and BOOM! He’s in business. As a high school kid, Brent started building websites in 1999. He and his partner took on freelance projects as they worked their way through the rest of high school and college. After six years working together this way, Brent and his partner received an RFP from a large non-profit in California. (BTW, here’s my video-opinion on RFPs) They flew out to meet with the client in their big fancy office and realized this was the real deal; they’re in the big leagues! In the end, they didn’t win the business but Brent says this was a major turning point when they decided it was time to focus on their business full time. #1 Most Common New Agency Struggle Brent says they took on clients of all shapes and sizes. They had no real prospecting strategy - other than referrals and Craigslist - and pursued every project with the same level of energy and enthusiasm, whether $3,000 or $30,000. This lack of strategy kept them busy enough with work but left them feeling obligated to take on every opportunity that came through the door. The problem? They had no way of predicting revenue and no clue whether they were operating profitably. Bills rolled in and cash flow dried up. They were in nearly $25,000 debt on overhead such as office rent and payroll...
Rated 5 out of
Loving the topic and this is helpful for anybody in marketing or thinking about starting a business.
Date published: 2014-05-02
Rated 5 out of
Great show for business owners
Love the content and the actionable advice. Keep up the good work
Date published: 2014-05-19