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Episode Info

Episode Info:

We are all feeling information overload, but where do you seek agency advice? Is your source trustworthy and credible? We're drowning in information (Facebook, LinkedIn, YouTube, blogs, podcasts) but we are starving for the right knowledge.

What I'm seeing is a lot of companies put out advice without having the experience to offer such advice. So think about the advice you're getting, consider the source first before you go execute on it.

For example, I see this a lot of time with technology companies that want to attract agencies. What they should do is create content around how agencies could use their tool better with their business or their clients. Instead, what they are doing is advising agencies on how to run, grow or scale an agency. here's the problem -- they don't have the experience running, growing and scaling an agency.

So, be aware that this is happening... be careful of the advice you take and who you're taking it from. Do they have experience? Do they have success stories to back up their advice? Think about it first.

A lot of agency owners tell me there's too much content out there and they don't know what to believe. My advice is to do your homework on the source and then decide whether it's something to execute for your business.

Comment below and tell me about your agency's challenges and struggles... I promise I'm a credible source :)

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Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012. Now, Jason leads, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies, and answers the most burning questions entrepreneurs have. 

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