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Episode Info: Hi, I’d like to present an idea: “Mediate between thought-suppression and cognitive-reappraisal with expression.”                        You can’t distinguish popularity from lowest-common-denominators. That’s prima facie obvious, common agreement is situated within what’s most commonly agreed upon—and it’s why the Comfort War will only ever be overcome by individuals. Crowd-sourcing anything, be it opinions, governments, economies or otherwise—will cater, always, to the most base notions the mob can corral upon. Supernormal stimuli will—systemically—entrench itself into every facet of a popularized environment simply by virtue of its thoughtless, deceitful appeal. Only few outliers, employing choice and personal responsibility, pursuing meaning and clarity will overcome the challenge it presents. By associating freely, in an environment in which personal actions carry personal consequence, the individual thrives.     The Comfort Warrior seeks that, an environment that culturally selects. He/she has been eviscerated by supernormal stimulus. They’re stuck, depleted, frustrated. They find themselves time and time again at rock-bottom—woefully unsuccessful despite their very best efforts. But it isn’t the case, as they may feel, that they lack passion. No, they have ambition in abundance—raging within them. But they’ve been consumed by it. They’ve used comfort to dull its incessant demands. And so to succeed, they must overcome themselves, sustaining a life ungratified by cheap stimuli, enlisting in self-discovery, in confronting their fears—rising up to live life in all the glory and beauty it has to offer.     Here, I’ll discuss a simple thing: that we never needed to understand supernormal stimulus to be incentivized to perpetuate it. Think about it this way: Does a news company need to understand why puppy-stories and click-bait generate more clicks? Does a marketing company need to recognize why focus-groups favor the smell of one product over another? Irrespective of rhyme or reason, voilà! Fluff pieces overtake the industry and consumer products are impregnated[1] with odors that fetuses gain preference to via vicarious maternal exposure[2][3]Read more »

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