Join Jared Nichols as he talks with Nicholas Kusmich, a world-leading Facebook advertising strategist as they discuss how to capitalize on the most effective advertising platform on the planet, Facebook. They dig-in to how the potential exposure from Facebook, coupled with the ability to better target, or micro-market, to possible customers is driving businesses to rely more on Facebook for business marketing. Nicholas Kusmich is an international speaker and founder of the H2H Media Group. He works with A-List clients including top thought-leaders, NYT Best Selling Authors, Top Inc 500 and fast growth companies creating advertising campaigns that actually work. He is the creator of The Art Of Lead Generation is known for having the highest ROI's in the industry (up to 30, 973.32%).