Donor Doctor Show
About This Show
The Donor Doctor Show is a podcast that interviews experts in the field of fundraising. While virtually every kind of fundraising is featured, special emphasis is given on how to improve your charity's direct mail and email copywriting.
Most Recent Episode
Empathy, Discernment & Patience - 3 important fundraising qualities
4 days ago
Successful fundraising is more than just sales and marketing. Being a good salesperson or marketer is helpful, but there’s far more important ingredients that go into creating a successful fundraiser. Today, James is joined by Stuart Maclean to talk about the 3 most important fundraising qualities: Empathy, discernment, and patience. The Show Highlights: One attribute of all great copywriters (2:15) The importance of understanding your client’s story (5:20) An actor's technique: Building a bridge across the empathy gap (8:20) Self awareness and its role in discernment (10:10) Why you shouldn’t run a dollar bill direct mail campaign (10:45) Thinking like a farmer to reap the long term rewards (20:30) Use the practical tips in today’s episode to help improve the success of your fundraising! Download, listen, and enjoy today’s show. James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you! Call the Donor Doctor at 240-477-3999.