Secret Sauce - The Restaurant Marketing Podcast
About This Show
We discover the ingredients of your Restaurant's secret sauce.
SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
Most Recent Episode
60 - Lessons on Restaurant Innovation and Creativity with Chef Shaun Quade from Restaurant Lume
6 days ago
We look at how Restaurant Innovation can help you build a more profitable Restaurant business. What is the link between Innovation and Creativity. We look at the Triad Technique, Inputs and Creativity and how that feeds into creating an innovative menu, an innovative restaurant and an innovative business. We look at the approach to the ingredients that Shaun uses with sourcing ingredients. How does the selection of ingredients interact with the menu and the guests? We walk through the process of how Shaun creates one of his amazing dishes, the Sea Corn Taco. What is the problem that he is trying to solve with it? What techniques did he use and how did it evolve to being the item that can open the Menu? How can technology change the dining experience? What is Lume doing with Virtual Reality? We talk about the work of Charles Spence. We look at failure in the Restaurant. So many people shy away from failure on the menu and in the Restaurant, but it is a critical part of the Innovation process. We talk about how you innovative when you've got a menu that works. If you aren't innovating, then you are probably dying.