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Episode Info: What is SEO? Are you confused or struggling to answer the question with absolute certainty? Well, you’re not alone. The SEO industry is in a state of flux, which is leaving many people confused about what it actually is. Here’s our definition:"Search Engine Optimisation (SEO) is the art of improving your website’s search engine ranking positions (SERPs) by increasing the volume of relevant and commercially viable traffic to your website." Now that we are on the same page as to what search engine optimisation is, how do we go about doing it? The answer to that loaded question is incredibly vast, however let’s get one thing clear: At the core of any successful website search engine optimisation strategy is content. This leads us on to our first key point… Content marketing combined with SEO Many people treat websites, content marketing and SEO as entirely separate things. Why Content Marketing & SEO should be seen as one with your website Online search engines were invented to solve one big problem: to find and display web content that answer the internet user’s questions. Plain. Simple. Straightforward. That’s it. Historically, it has always been the objective of online search engines such as Google to match its users with relevant, high-quality content that provides answers to questions and solves problems. The point in history were SEO lost its way was when internet marketers realised they could trick Google Search into displaying their website higher up in the search engine page results. These ‘tricks’ lead to the rise of ‘Black Hat SEO’, including such tactics as: Spamming a website with search keywords to improve its search position ranking for people using those keywords in their searches e.g. "SEO Brisbane" Linking multiple websites that only exist for the sake of improving another website’s search engine rankings to the main website Using text that is hidden on web page to trick the search engines into ranking that page, when the context of the page is completely different to the keyword it is ranked for. Using doorway pages that are designed to rank highly, only to redirect the search engine user to another non-relevant page when clicked on. Directly copying content from other websitRead more »

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