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Scandal, intrigue, and the triumph of good storytelling: In today's rapid content cycle, business and politics share more than ever. And navigating a campaign's message isn't so far from the challenge brands face to differentiate themselves in a crowded market. And no one knows how to bridge politics and business quite like content and marketing pro Ash Prashar. 

Prashar cut his teeth in high-level British politics before making waves as a political consultant and campaign manager in the United States. Over the past decade, he's parlayed that into a thriving career in the private sector, where he now serves as the Senior Director of Global Communications at PR behemoth Publicis Sapient. In this episode of The Media Mindset, learn which politicians — and companies — get Ash's stamp of approval, along with how he thinks storytelling is impacting everything from consumer behavior to the upcoming election cycle. We also touch on his work with Exodus, a nonprofit dedicated to helping the formerly incarcerated in New York City and beyond. 

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