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The Profit Junkie Podcast with Jake Randall - Episode 032 - Larry Ludwig

Larry Ludwig is always at the forefront of technology, digital marketing, and online business. He went to work for the ad agency Poppe Tyson in 1994. Larry helped create some of the first websites for the likes of J.P. Morgan Chase, LensCrafters, Minolta, T. Rowe Price, IBM, and ING Bank. 

In 1998, he went on to work for the successful startup Commerce One, where he helped integrate a B2B solution for companies, including Eastman Chemical and Schlumberger. Later in 2001, Larry ventured off on his own and created Empowering Media, a successful design, development, and web-hosting service. He helped build the technology infrastructure to host highly trafficked websites such as Comedy Central, GM, Thought Catalog, and Nielsen.

In December 2009, Larry created the website Investor Junkie to help satisfy his own needs and the needs of others to find unbiased investment content. From scratch, he created the leading investing review and comparison site, generating revenue only from affiliate marketing. In July 2018, Larry successfully sold Investor Junkie for $6 million.

Listen to this powerful Profit Junkie Podcast episode with Larry Ludwig about creating Investor Junkie based on purely affiliate marketing.

Here are some of the beneficial topics covered on this week’s show:

• How your blog should be about serving your clients and fulfilling their needs.

• Why quality is better than quantity for your blog posts.

• Why having to choose from many options is more difficult that having one option.

• How to work affiliate marketing into your blog posts.

• Why you need relationships with the companies you do affiliate marketing for.

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