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Episode Info: The Gmail Ads are by far my new favorite way to market online. If you're advertising on the Google Display Network using an "All features" campaign, you can choose to show ads in the Gmail Promotions tab using custom Gmail ads in the Ad gallery. For these types of ads, you’ll only pay for clicks on the collapsed ad as it appears at the top of the Promotions tab in Gmail inboxes. Once someone expands your ad, any clicks on your content are free. How Gmail ads can appear Gmail ads appear initially in a collapsed state at the top of the Gmail Promotions tab. Clicks on your collapsed ads expand them into a full email-sized canvas, where the viewer can interact with your ad's images and text. People who expand your ad can choose to save it to their inbox by clicking the star icon, or by clicking the blue Save button at the bottom of the message. People can also forward your expanded ads to someone else as an email message. Differences between desktop and mobile Gmail The Gmail ads you create may look differently based on whether they appear in the Gmail mobile app, or in Gmail on a desktop computer. AdWords optimizes ads to help make sure they look great wherever they're shown, so your ad's size could be adjusted to fit the mobile Gmail format. The layout of your ad, however, will remain the same.   The information below is a transcript done as I was speaking. It has not been proofread or cleaned up grammatically in any way. As you all know Google Ad Words is full of a lot of unique and special tools. A lot of which in my opinion. Don't get used all that much. Or to really an advertiser's advantage. There's one tool that. I think is really really under utilized and. If you are running ads for a client. Or if you're doing your own ads. There is a potential advertising section that you are really really missing out on that you've got to tap into. So if you are familiar doll with me and if you've ever been on a phone call conversation with me with consulting or ever on your as one thing that you hear me talk a lot about is the Google Display Network for those who don't know the Google Display Network is basically almost every single advertisement that you see outside of Google dot com is part of the Google Display Network. One of those Web sites. And one unique ad set that the Google Display Network. Offers is G.-Mail advert
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