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Episode Info: In This EpisodeJack talks about how the internet, social media and mobile technology has impacted our attention spans and how Netflix, Amazon and iTunes changed the way consumers make decisions.You'll learn why Digital Attention Span isn't the same as a Short Attention Span and how getting past the 8 Second Digital Attention Span Filter can lead to hours long binge consumption of concise valuable content. Expand To Read Full Transcript Of This Episode Raw Transcript using TEMI.comAll right, there is the official introduction music to the digital attention span podcasts, because anything longer would be kind of ironic and defeat the purpose, right? So I am your host Jack Mize, and on behalf of myself and my partner, good buddy Brian Horn. I'd like to welcome you to the digital attention span podcast show that's dedicated to helping entrepreneurs, business owners, professionals like yourself to grow your business in the digital attention span economy. So I guess the best way to kick this off probably is let's define digital attention span at least as we apply it to a small businesses entrepreneurship and creating content to attract new prospects and customers. So there was a study a few years ago done by Microsoft where they discovered that our attention span apparently has whittled down to about eight seconds, uh, and that's down from about 12 seconds from the year 2000 and they theorized that it was a result of our brain's ability to adapt and change.Uh, and it was really a side effect of the evolution of the mobile Internet that was. Report has some really good information, but a lot of marketers to the began to panic and they started just creating short content that they think, you know, that's what this means. We just need to create short content. People don't have the ability to pay attention. And he saw onslaught of a really short videos and a digital billboards that would change their ads every six seconds. And infographics, replacing articles, short content for short attention spans. That makes sense, right? It's more complicated than that. And it can be extremely profitable for those that understand the bigger picture. So according to a binge watching study by Netflix, uh, they found out that subscribers who finished the first season of a show did so within about a week's time span. So these viewers are spending a significant amount of time, about two hours a day watching these shows.Have you start paying attention out there on the, uh, on the Internet and in social media, uh, not just at the content, but look at what people are doing and how they are interacting with their customers and their prospects. Uh, if you think about it, ted talks, they are timed to precisely 18 minutes valley, 10 minutes really isn't a long time for a deep content talk, but they are highly addictive and most people end up watching more than one at a time. Amazon has a bestseller list that's dedicated to books that take less than 15 minutes to read. They ac...
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