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Episode Info: EPISODE 2Why Every Business Owner Should Be A KnowledgepreneurIn This EpisodeJack talks about why knowledge is one of the most powerful lead magnets any business owner can leverage in the Digital Attention Span Economy. Expand To Read Full Transcript Of This Episode Raw Transcript using TEMI.comAlright, that is the official intro music to episode two of the digital attention span podcast, the show where we dive right in. If you want to find out more about this show and about digital attention span, a economy and digital attention span marketing hop over to digital attention span.com and check out everything we have here. But for now we're going to dive right in to a why we feel that every business owner should be a, um, consider themselves a knowledgepreneur. Uh, so last episode we talked about the digital attention span and a really the difference between a digital attention span is short attention span. We talked about how they're not synonymous and the big differences between the short attention span consumer and the digital attention span consumer is that the, um, digital attention span is really made up of two components. Yes, there's a short attention span when it comes to the filter.And that's really a more selective filter we talked about that consumers have a very selective filter about an eight second filter, uh, that they decide what they're going to continue to consume or to let into their, their brain or take up renting their head. Right? So, but once you get past that eight second filter, we see that, uh, the short attention span is really kind of a myth because as evidenced by all the binge watching Netflix that once people commit and once they find something that resonates with them, there are more than willing to spend a lot of time consuming and engaging with, uh, with that, after they've already made the decision that this is something that they want and what they want to spend their time with. So that's what we are really focusing on with the digital attention span. And when it comes to capturing the attention of the digital attention span consumer, uh, your knowledge is one of the most powerful lead generation tools that you possess.So when we say knowledgepreneur really wanted to define that because the obvious knowledgepreneur is a category of folks that I'm directly sell their knowledge as their product, as their surface, uh, uh, speakers, authors, but people will put on seminars, coaches, consultants, that's the, uh, what we would traditionally think of as a knowledgepreneur because that is their product, that is what they are selling is their knowledge. But the reason we feel that every business owner should be a knowledgepreneur is because your willingness and ability to share your knowledge can be what separates you from competition. It can be what makes your prospects choose you over there. Other choices, especially if you're in those two types of fields when you're talking about attorneys, CPAS, a health and fit...
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