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Episode Info: EPISODE 3Getting Past The 8 Second FilterPart 1 - Address The ProblemIN THIS EPISODEYou can interrupt the 8 second Digital Attention Span filtering process by addressing two issues on almost every prospects mind.In this episode Jack talks about issue #1.Do You Understand My Problem? Expand To Read Full Transcript Of This Episode Raw Transcript using TEMI.comThere is the official intro music for episode three of the digital attention span podcast. I am your host, Jack Mize, and today we are going to be talking about how to get past the eight second filter, part one. Now the last episode. We talked about what it means to be an entrepreneur and how important it is for your prospects to see you as an educator and an advocate for their success, and today we're going to talk about how we can start applying this to get past that eight second digital attention span because it really doesn't matter how good or great your content, product or services, if your prospects never give themselves a chance to experience it and keep in mind that our benchmark for success with getting past that eight second filter is really just to get our prospects to stop scanning, swiping or scrolling.Because once we've done that, we've interrupted that filtering process and they've opened up their minds to what we have to say and the most effective way to do that is by addressing two of the biggest issues that your prospects have on their minds. One, does this person understand my problem, and two, is this person qualified to solve my problem and to be clear, we're not even talking about the content or actually solving problems yet we're talking about just what they're seeing in their visual field as they're scanning, scrolling, swiping. So we're going to apply what we talked about today to things like headlines, titles, images, just those few things that they are scanning during that filtering process. So in this episode we're going to be focusing on issue number one, does this person understand my problem? So we can't really, we don't even need to solve someone's problem within eight seconds.We just need to address their problem to let them know that we understand. One of the easiest ways to do that is to take the list of the fears, myths, misconceptions, and unknown pitfalls that your prospects are facing from episode two that we talked about. And then we need to come up with very specific questions that your prospect asks, uh, based on those pain points. And most important thing here is to not be too general. Don't come up with generic questions. You want to really focus on those specific problems that they're facing. So let's say you have an online social media course for business owners. Well, you know, the overall issue or the big question they may have is a, how do I get more customers? Well, that's a bad question to use for what we're talking about. A far better question would be something more specific.Like how often should I post on my facebook business page? If...
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