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A one-time whimsical art project to turn her daughter’s drawing into a dress, changed Jaimie Newberry’s carefully designed life. After Jaimee saw the joy her daughter felt from wearing her imagination and the comments from people who noticed the dress, Jamie and her partner, Ken, realized they had something special.

Jamie and Ken used their design skills and tech background to test the idea and create a working prototype. Within 24 hours after launching picturethisclothing, their idea went viral with a write-up in TechCrunch. By the end of the first week, they had mentions on multiple sites and a video with 3 million views that made their site crash. As Jaimee shares in our conversation, everything broke, and when they caught up, things broke again.

In episode #124 of I Want Her Job: The Podcast, Jaimee shares her start-up journey and the lessons she’s learned along the way. She offers listeners advice and industry tips for pursuing an e-commerce business idea on a low budget. She also tells us about the latest exciting service from Picturethisclothing that will allow your kids to sell their own designs.

If you are looking for a creative project or gift idea for the kid in your life or if you want to be inspired by an entrepreneurial story, this conversation is for you.

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