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In this podcast, Ashwin Krishnan converses with Daniel Gallant, the Executive Director of the Nuyorican Poets Cafe, about how a self-taught social marketer learned to adapt to the continually-changing seismic plates of the Facebook platform. Listen to the practical advice he has for fellow small and medium businesses (SMBs) and non-profit organizations that might be struggling with the same challenges he had to face. Meanwhile, the discussion touches on the divide between the 'free' Facebook platform - which offers services that are conceived to appeal and retain users, such that they stay engaged and keep feeding a huge amount of personal data back in to the machine, while the ‘other' Facebook, the 'paid' one, can profit from businesses of every size by offering marketing solutions that gets more precise and valuable as time and interactions go by. Head spinning? It's ok, listen up!

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