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Episode Info: If this podcast episode does not get you fired up, I think you may need someone to check your pulse and make sure you're still breathing.  Sarah-Jane Walls, aka SJ The Posture Pod is a Scottish Podiatrist who owns TYPP - The Yoga & Pilates Place. Before obtaining her podiatry degree, she was a qualified Pilates Teacher and Sports Therapist with over 20 years experience of physical therapy in rehab -  helping her clients Move, Feel and Look Amazing. And now she is combining all this knowledge with her newfound skills as a Podiatrist.  On this episode we discuss: Why she is a Purple Cow She runs like Forest Gump but still represented Scotland. Getting her first degree in hotel management How a sporting injury lead her into Pilates Opening the first and largest full equipped Pilates Studio in Scotland and the United Kingdom 2012 Why she decided to pivot her career into podiatry Why the scope of practice in podiatry got her excited Thinking outside the box is beneficial for making your career more exciting and financially rewarding. The importance of content marketing. You need to answer the questions your patients are searching for Find what excites you and gets you out of bed in the morning. "The skills we have as podiatrists are like no other health professional".  Broaden Your Skills The only way you can better serve your patients and educate them is by broadening your skills in and outside of podiatry. Learning more about content-marketing and course creation helps serve your clients and also develops another revenue stream without having to have the patient directly in front of you.  Current free course - Posturemeperfect.co.uk Final Tip Be happy in what you do and if you're not happy, do something about it, there are people out there who are willing to help and guide you. Be prepared to do something bold and big enough that it scares you a little.  If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Sarah-Jane Walls on Facebook: https://www.facebook.com Instagram: https://www.instagram.com/sjwalls/ or Twitter: https://twitter.com/sj_walls Facebook Page & Group Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos.  Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world. Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business.  Marketing - You need to have a proper, well thought out strategy Systems - You need systems that will support both your marketing and your team. Team - You need to develop a culture that makes your life easier, not harder Diary - This is the backbone. Your diary needs to be structured in a way that maxim...
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