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Episode Info

Episode Info:

Explode Your Pipeline: Marketing Secrets For Motivated Sellers and Private Real Estate Investors

Enjoy this week's Investor Success Podcast, with special guest, Kathy Kennebrook

"Do something every single day to move your marketing and business forward"  Kathy Kennebrook

Discussion points:

  1. The keys to direct mail success include:  1.  Targeted list  2.  Hand Addressed w/ #10 Envelope 3.  Response Mechanism  4.  Lumpy Mail w/ flat pen
  2. Marketing Tip - Ask the seller to do something for you (send you photos) and provide 3 ways to contact you
  3. Marketing Tip - Put your tenants to work as bird dogs
  4. Marketing App. tip - Check out :  HomeSnap
  5. Marketing tip -  Use holidays to your advantage with stickers, colored envelopes, etc.
  6. Marketing tip - Residual Campaigns increase open rates (see Kathy's response rates below):Mailing 1 :  5 - 8% response Mailing 2:  9 - 14% Mailing 3:  Up to 20%
  7. Marketing Tip - When selling houses (flips) use:  1.  Fact sheet w/ all renovations you completed, room sizes, schools, etc.

 

"Do something every single day to move your marketing and business forward"  Kathy Kennebrook

 

Ready to take your investing to the next level?

Join your podcast host, Jim Ingersoll, in the Investor Success Mastermind

 

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