About This Show
Hosted by Brendan Schneider this is the podcast dedicated to internet marketing for schools. My goal is to help you harness the power of the internet to market your school effectively using inbound marketing, content marketing, email and social media in order achieve your enrollment goals.
Most Recent Episode
Word of Mouth Marketing for Your School with Rick Newberry
Dec 18 14
When most parents are asked how they first heard about their children’s private school the overwhelming response is through word of mouth. The troubling fact about this response is that most schools don’t have a specific strategy in order to harness the power of word of mouth marketing for their school and simply leave it to chance.
In this episode of the Internet Marketing for Schools podcast I interview Rick Newberry of Enrollment Catalyst. Rick has become my word of mouth marketing expert and in this episode Rick discusses how schools can and should think intentionally about word of mouth marketing for their school.
In this episode, here’s what we’ll cover:
How long Rick has been involved with enrollment at schools
How Rick became so focused upon Word of Mouth marketing
Whether schools have a specific plan to drive word of mouth marketing
The term WOMBound
How a school can implement and/or harness word of mouth marketing
The 8 drivers of word of mouth marketing
The 5 “T’s” of Word of Mouth Marketing
The Net Promoter Score
Items mentioned in this episode include:
Word of Mouth Marketing: How Smart Companies Get People Talking
WOMbound: A New Term for Word of Mouth Marketing
Rated 5 out of
Great practical tips
Brendan always delivers practical marketing tips for independent schools. His blog is a go-to resource for so many and now he brings his expertise to the airwaves! He is a great interviewer as well. Must subscribe!
Date published: 2014-02-26