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Since joining IBM, Jean-François Barsoum has provided strategy advice to a diverse set of clients: financial institutions, higher education, professional associations, pharmaceutical companies and telecoms. He has also been invited to speak at conferences on the subjects of innovation, smarter transportation and climate change on four continents. For the past decade, Jean-François has participated in numerous conferences on water and environmental management, led IBM's ties with some related research organisations and NGOs. He helped develop some core smarter cities concepts and has deepened IBM's involvement with several North American cities as a result. He is among the few Canadians trained by Nobel Peace Prize Winner Al Gore, and regularly presents the material seen in the movie An Inconvenient Truth -- and subsequent scientific updates -- to audiences across Canada. He is on the board of the Climate Reality Project and of the Canadian Water Network, and is a member of the David Suzuki Foundation's steering committee. He is also a member of the Intelligent Transportation Experts' Committee, a forum initiated by the Quebec Association of Transportation (AQTr).

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