Inside LaunchStreet with Tamara Kleinberg
About This Show
Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
Most Recent Episode
1745: 3 Questions That Will Bring You Game-Changing Business Innovation
3 days ago
Tamara knows that these three questions will bring you game-changing business innovation. They are the questions she asked herself that got her business out of the commodity game and into the no-competition growth. As she talks about, these questions led to hockey stick growth at Inside LaunchStreet. A big thank you to Julie Ford out in California for asking this important question. Tamara answers with a discussion around the assumptions holding you back, how customers really see you and why your weakness is your greatest strength. Key Takeaways: [1:58] Tamara believes that we all feel the squeeze, and if you aren’t feeling it, you’re living in denial. She advises that the game you want to be playing is the value game. Tamara keynotes often include speaking about getting out of the ER trap. The ER trap is when you are a little bit better, stronger, faster, and slightly improved from the competition. In today’s marketplace, you have to be different and innovate business differently. You have to get out of the ER trap and find that spot of differentiated value. [5:25] The first question is: What is the biggest assumption of how business needs to be done and if you flip it on its head, what opportunities does it uncover? Tamara shares experiences with razors and wine. The assumption was that you made your money with the refill razor blade. Along came Mike Dubin, who flipped this marketplace on its head and created Dollar Shave Club. Ben Parsons flipped the marketplace on its head when he opened The Infinite Monkey Theorem Urban Winery in Denver. He sells his wine in single-serve cans. Mike opened up a whole new market in the wine market! [9:28] When Tamara entered the marketplace, twenty-some years ago, the assumption was that consultants needed to come up with business innovation ideas. These ideas ended up on the idea shelf, collecting dust. LaunchStreet dumped this idea on its head and challenged this. Instead of giving people ideas, they give people tools to faci