InnSpeak is a podcast for innkeepers and independent hoteliers. We feature interviews & conversations with innkeepers, industry leaders, and marketers all devoted to the business of hospitality. You'll hear from guests that have the knowledge innkeepers need to improve their business.Read more »
InnSpeak is a podcast for innkeepers and independent hoteliers. We feature interviews & conversations with innkeepers, industry leaders, and marketers all devoted to the business of hospitality. You'll hear from guests that have the knowledge innkeepers need to improve their business.Read Less
Ben talks about the importance of identifying our ideal guests by creating marketing personas. Those personas can be used to make all your marketing better from your website to your guest relations. This episode also features some bonus content - Ben gives you his seasonal recipe tip for "Tequila Por Mi Amante".