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Rand Fishkin, CEO of SparkToro joins the podcast to talk about data that shows "Less than Half of Google Searches Now Result in a Click." This 'evolution' of Google search has been kind of a tough reality for a lot of businesses. Hotels and Inns have been hit by this pretty hard over the last year or two with more and more Google results dedicated to their 'own' content like hotel search, your Google business listing, travel guides and more. 

Rand talks with me about the data, how innkeepers & hoteliers can adjust their marketing, and his own efforts to do something about it.

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